The Heroes What We Do The Buzz The Legend Sonar Mofo Connect
Copyright © 2004-2012 Villain Design.Company LLC. Villain Design is a Registered Trademark of Villain Design Company LLC.
These are our areas of expertise. We have over 35 years of experience working in these industries and are extremely knowledgeable and proactive about the various unique challenges that face restaurateurs, retailers and breweries. Our deep understanding of these businesses has allowed us to deliver economic design ideas and solutions that have driven traffic through the doors of blue-chip companies such as Sonic Drive In, Chili’s Grill and Bar, Boulevard Brewing Company and Jockey International, Inc. to name a few.
Bottom line: Our creative causes customers to get off the couch and open their wallets to buy our clients products and services. Sounds Villainously Delicious right?
Dusty Sumner and Greg Nations are Villain's Managing Partners. They have over 40 years of professional experience in the field of advertising, design and marketing. Villain Design Company prides itself on being capable of masterfully designing and concepting anything. Dusty specializes in the creative execution of great ideas through creative direction, art direction and design, while Greg shoulders client service duties along with creative direction and writing responsibilities. Together these two make Villain a design powerhouse that benefits their clients by bringing them top-notch creative while keeping at or sometimes below their budgets. A benefit that is much appreciated in these tough economic times. We don’t cost an arm and a leg. Just an arm.
Before teaming up the two worked on many national and international brands at some of the most prestigious advertising agencies and design firms in the country. Some of these brands include Audi, Blue Bunny, Citgo®, Coleman's Natural Beef, The DIY Network, The Kauffman Foundation, Kellogg's, Lee®, Maggiano’s Little Italy, McDonald's, Miller Lite, Mueller Pasta, Nintendo®, OfficeMax®, People’s Bank, Proven Winners, Reebok, Sonic Drive-In, Sprint, Tom's of Maine, U.S. Army, Vetta Bicycles and Waddell & Reed to name a few.
Oh, and awards. Did we mention those? A few words about awards. We have them. Awards like Communication Arts, Graphis, Cannes, The One Show, Print Magazine and National Gold Addy’s, just to name a few. We like them. But awards aren’t what get us all worked up. What we really get excited about is creating work that helps our client’s brands succeed and grow. That’s better than butter on a biscuit.
Villain starts every brand development assignment by learning everything there is to know about that brand so we can find ways to challenge the known world and push the limits of imagination. Villain produces strategies that elevate brands to their highest potential and create stories that demand to be retold. From Concept to Completion we push brands to fulfill their potential.
We love nothing better than grabbing the attention of the masses and we have been doing it for years with the campaigns we’ve created for a wide range of brands. We don’t necessarily buy into the old belief that a campaign has to consist of Television, Radio, Print, Outdoor and Digital. Every communication challenge is different for every client. Some of our previous campaigns consisted of just poster executions while others were brought to life through radio campaigns or social media.
Aaahh, one of the best parts of our jobs, thinking of that new break through concept. There is nothing quite like the rush of creating an original idea.
You name it, we can Design it. From Digital Design, Menu Design, Packaging, POS and Retail POP, Brand Identities, Signage, Directional Graphics, Brand Standard Guides, Uniform design, Presentation Design, Trade Show Design, and Outdoor, if you have a specification, we have a design.
Digital capabilities include, usability and interface design, website and information design, development and execution, online advertising creation, software design and app development.
Some things just need to get jiggy. Motion grabs the consumer and directs their attention. Villain has worked on motion design projects for Presentations, Digital applications, TV and Video usage.
We have conceived and produced hundreds of television and radio spots for Blue-chip clients across America. Some of these have included the Iconic Two Guys Campaign for Sonic-Drive In and the viral smash hit Penny Campaign for OfficeMax.
Villain’s research division, Sonar, is in business to provide consumer inspired ideas to brands and brand marketers. Research is after all the story of a product or service, and we consider ourselves to be very good storytellers. The consumer videos we produce are like fascinating short films. Our written research reports look and read like a magazine thus improving the attention span as well as the information retention of the reader. Our ethnographic research exposes product and lifestyle insights that help clients develop better ideas and more fully understand their target audience.
SEPTEMBER 1, 2012 – Villains Help Brinker International Launch a New Look. (PDF) To view the new redesign, click here.
MAY 1, 2012 – Villain Design® Company Rolls With The High Rollers. (PDF)
APRIL 20, 2012 – Villain Design® Company Puts A New Face On An Old Friend. (PDF)
FEBRUARY 3, 2012 – Villain Design® Company partners with Software Design Company. (PDF)
Throughout history, famous heroes have been pushed to the limits of their potential, propelled by the least likely of culprits to win the hearts of the masses and defeat their foes. Every Hero needs a Villain to create mind-shattering schemes that challenge traditional thought and drive the Hero to achieve their greatest potential.
Without the challenge of a Villain at every turn, how would a Hero spark new thoughts and overcome obstacles? Villains are constantly coming up with unconventional methods and grand schemes that ultimately aid heroes and propel them to greatness. Villain has over 35 years experience working with national and international Blue-Chip Brands producing results-driven work. We are a brand awareness-building workhorse whose creative insight and wisdom help produce results, thus transforming you from a mere mortal into a hero in the eyes of your CEO and consumers.
Click here to visit the research vessel.
Welcome to the Museum of Foil Objects, other wise known as MOFO. Grab a roll of Aluminum Foil and see where your imagination takes you. Send us a shot of your creation, if you are a current client it will be added immediately. If you are not a current client it will go through a series of rigorous evaluations before we consider adding it to the collection.
